Brand systems · Creative direction · Growth campaigns

Making trust visible at startup speed.

Knox entered a crowded cybersecurity market where credibility and speed were equally critical. Joining shortly before its Series A announcement, I refined the visual system and extended it across launches, campaigns, events, and customer-facing experiences.

The challenge

A complex product needed to feel credible, useful, and easy to understand. At the same time, a small team had to produce high-quality work quickly across an expanding set of channels.

The solution

I refined the brand language and created repeatable frameworks that reinforced clarity, credibility, and momentum. The result was a flexible system that gave the team speed without making the work feel fragmented.

Knox website work, view 1.1 — **Website**

Knox knox xchange event work, view 2.1 — **Knox Xchange Event**

Knox out-of-home campaign work, view 3.1 — **Out-of-Home Campaign**

Knox sales and campaign collateral work, view 4.1 — **Sales and Campaign Collateral**

Knox social media work, view 5.1 — **Social Media**

Business impact

110%growth in organic traffic

6×increase in meetings

550+enterprise conversations

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