Full-stack rebrand · Brand systems · Campaigns

Getting the brand ready for Series C.

Komodo Health had built the largest linkable map of human health in the U.S. Its next stage required a brand story and visual system that could express the scale of that ambition with more clarity, humanity, and confidence.

The problem

Komodo was moving from challenger to category leader, but its story remained focused on software features. The brand needed a more distinctive point of view for investors and customers—and a system that could scale across product marketing, campaigns, and internal communications.

The solution

I shifted the narrative from software to human impact with “We breathe life into data.” The dot-based identity became a flexible visual grammar that connected product ideas, internal communities, and campaign stories—giving each application enough range to serve its audience across the website, product portfolio, sales materials, and company culture.

Brand Promise“We breathe life into data” established the central narrative: transforming the scale of healthcare data into meaningful human insight.

Komodo Health website and product system work, view 2.1 — **Website and Product System**The narrative and visual language came together across the website, product portfolio, proof points, and customer stories.

Komodo Health product storytelling work, view 3.1 — **Product Storytelling**Sales materials used the system to explain Komodo’s healthcare map, product value, and platform capabilities.

Komodo Health environmental experience work, view 4.1 — **Environmental Experience**Motion graphics and architectural applications translated the identity into a distinctive event presence.

Komodo Health iconography work, view 5.1 — **Iconography**A shared library translated healthcare concepts and product capabilities into a consistent visual language.

Komodo Health affinity group identity system work, view 6.1 — **Affinity Group Identity System**The core dot system flexed into distinct symbols for employee communities without losing the parent brand.

Komodo Health email campaigns work, view 7.1 — **Email Campaigns**Reusable modules carried the system into event promotion, lead nurture, and content distribution.

Komodo Health linkedin campaigns and advertising work, view 8.1 — **LinkedIn Campaigns and Advertising**The visual language turned complex healthcare and data-quality stories into a recognizable system that flexed across messages and formats.

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