← All workProduct brand · Art direction · Launch campaign
Giving healthcare analytics a clearer language.
Marmot needed to introduce a complex healthcare analytics product with clarity and confidence. I led the launch brand and visual system, creating a flexible identity across advertising, presentations, product storytelling, motion, and social.
The challenge
The product needed to feel clear and useful without oversimplifying what made it powerful. The launch also had to earn confidence before asking people to engage.
The solution
A precise geometric language paired with warm gradients balanced intelligence with accessibility. The system scaled across every launch touchpoint while keeping the product polished, trustworthy, and easy to recognize.
Business impact
33K+LinkedIn impressions
120organic shares
4–5×industry benchmark engagement