Campaign identity · Event experience · Art direction

Turning one idea into a complete campaign experience.

The One Day Summit needed to connect web, email, social, presentations, and a live experience within one campaign. I developed the identity and worked across teams to make every touchpoint feel authoritative, secure, and cohesive.

The challenge

The campaign needed a clear narrative, a premium live experience, and enough flexibility to build momentum across digital and physical channels.

The solution

The identity centered on the number 1 as a symbol of momentum and direction. A scalable system spanning web, email, social, signage, staging, and presentations let teams move quickly while maintaining a cohesive story.

The One Day Summit campaign identity work, view 1.1 — **Campaign Identity**

The One Day Summit landing page work, view 2.1 — **Landing Page**

The One Day Summit email campaign work, view 3.1 — **Email Campaign**

The One Day Summit social media work, view 4.1 — **Social Media**

The One Day Summit presentation template work, view 5.1 — **Presentation Template**

The One Day Summit event experience work, view 6.1 — **Event Experience**

Business impact

100priority-account attendees

54qualified leads

460%+organic impression lift

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